Paid Advertising - Digital Marketing Services

Efficient Paid Search Advertising Strategies Can Provide Instant Benefits

A good paid search marketing strategy can certainly push your online digital media strategy up to the next level since it is created to connect your company with online searchers who are currently looking for what you may be marketing There are many different kinds of ad campaign solutions but the major ones are PPC/CPC (pay per click/cost per click) and CPM (cost per impression). A lot of people claim that PPC/CPC ad campaigns are the most successful, but figuring out your best marketing strategies will eventually let you know which approach is the best for your company.

With PPC campaigns you bid for ad positioning inside a search engine’s sponsored links for keywords that identify with your company or products after which you compensate the search engine a small amount for each and every click. It’s sort of like a “you scratch my back, I scratch yours” scenario. A decent PPC campaign can position your business at the forefront of Internet activity for relevant information due to the fact that prospective clients, usually when they are ready to buy, will mainly see your paid ads on the search results pages, therefore boosting your sales conversion rates.

Alternatively, when you opt for a CPM campaign, you are now an advertiser whose ad shows up on the search engine results page (SERP) and you pay the relevant search engine every 1,000 times your advertisement is shown on the results pages. As a general guideline, PPC/CPC are probably the most effective for sales, while CPM may be the most effective for businesses who would like to increase basic brand awareness.

Pay-Per-Click (PPC) Advertising
The one and only surefire way to appear on the top of Google, Yahoo and Bing SERPs is to compensate them for the privilege. But here’s the important fact … it definitely works. The main advantages are that you are in control your advertising budget, the keywords you show up for as well as the precise geographic locations you target. To top it all off, the analytical data is both accurate and actionable. It’s certainly not suitable for every service or product, but it is the single quickest way to put yourself in front of any audience that is motivated enough to search for something.

Retargeting Technology
I bet you’ve seen this yourself. You took an interest in a service or product on someone’s website, and all of a sudden ads for that company keeps appearing on other sites that you explore, and also on Facebook as you view your newsfeed. Actually this isn’t pure coincidence … this is called “Retargeting”. An extraordinarily efficient branding and sales technique, that at under a penny per impression is now thought of as the “no-brainer” in the marketing world.

Social Media Marketing
Facebook knows pretty much everything about everybody that uses it. Why? Because we let them know when we create our Facebook accounts, especially when we “like” something or add a comment to it. Facebook no longer offers that valuable information for nothing. However, they do make it reasonably priced. Social media marketing not only establishes your brand, but is the perfect strategy to transmit very distinct demographic information to your landing pages to feed your Inbound Marketing initiatives.

How Can Old River Media Group Help With Your Paid Advertisement Needs?

Would you like to know how we can help with all of your custom needs? If so, then let’s talk! Pick up the phone and dial us at

925-273-7669

or fill in the form below, and we’d be happy to answer any questions that you may have.

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