Do You Have a Strong Social Media Presence?
Our experienced social media marketing experts at Old River Media Group would love to discuss how we can help you benefit from a solid social media marketing strategy. Not just a catalyst to improve sales, but also how it can be used to expand local knowledge of your brand, products and services.
Believe it or not, social media isn’t just a platform for the young to exchange information about the latest fashions, the latest music, or to show off ‘selfies’ they’ve taken.
Social media is the perfect medium to build brand awareness and engage in outreach with both existing and prospective customers. But to do it correctly one must strike a balance. People don’t frequent social media to read ads all day or be sold to. Social media marketing companies today have to raise their game with creative and engaging content done with a conversational tone.
Right now, Facebook messaging has taken the place of traditional email, when it comes to informal written messaging between the over-40’s. This type of communication between family, friends, and associates isn’t just limited to messaging, but also posting information such as recipes and giving reviews for products and services that they’ve purchased or used.
The Facebook messenger platform can be transformed into an effective engagement tool with phenomenal open rates compared to traditional email in the hands of a competent marketer.
What does this mean to your business? Well, it certainly means that if your business is not being seen on platforms such as Facebook, Twitter, and Pinterest, and you’re competitors are, then guess who’s getting the business that is being generated by this online chatter? It certainly isn’t going to be you or your company.
Do it correctly, and social media can become your best sales and marketing person out there, and will cost a fraction of what you would be paying a real person in salary and benefits. In fact, most of your cost will come in time being spent carrying out research and creating posts. Facebook and LinkedIn do offer paid advertising opportunities, which can yield better results than advertising on, for example Google’s AdWords, because you’re better able to segment the target audiences that you are looking to promote to. And, because there is less competition advertising on Facebook right now, your actual cost-per-click, is going to be that much lower.